When tablet traffic confuses a mobile versus desktop split
Tablet share can tilt conversion charts. Here is how we treat it in ForestBase Toolkit comparisons.
Field Notes
Field Notes
Practical notes on reading mobile versus desktop conversion — techniques, pitfalls, and decision habits from our Manchester practice.
Reading a side-by-side checkout poster
A walkthrough of how we annotate mobile and desktop checkout drop-offs so non-analysts can argue productively.
Sale weeks versus ordinary weeks in device comparison
GB trading calendars warp conversion. Comparing mobile and desktop without naming the week type misleads everyone.
Handing visualisation boards to an agency without losing the plot
How to brief designers with mobile versus desktop conversion boards so the gap survives translation into tickets.