Our comparison method

The method page is for clients who want to see the working rhythm before commissioning a study. It is the same sequence we use on the flagship conversion study.

1. Frame the funnel — Agree the start and end events, device definitions, and the trading window that matters (ordinary weeks versus sale weeks).
2. Check the data — Confirm device reporting, bot filters, and whether cross-device journeys will muddy the comparison. Thin samples get called out early.
3. Draw the boards — Build side-by-side drop-off posters for phone and computer paths. Colour and scale follow our pop-art visual system so gaps read from across a room.
4. Rank the work — Translate visual gaps into a short list of fixes ordered by effort and expected conversion impact.
5. Hand over — Deliver boards, brief, and a readout. Optional: continue with a [monthly device health review](/services/device-health-review/).

What we need from you

A named owner, analytics access, and honesty about known tracking gaps. We would rather shrink the comparison window than invent certainty.

Natural next action

If this rhythm matches how your team decides, request a comparison brief or skim rates before you write.