Evidence
Client stories
Specific notes from teams who commissioned mobile versus desktop conversion comparison work with ForestBase Toolkit.
“They showed our mobile checkout abandoning two steps earlier than desktop. The chart made the case for the redesign budget in under ten minutes.”
Priya N. — Ecommerce lead, homewares retailer, Leeds
“The funnel illustration brief for our quote form was exactly the length our directors would read. Mobile field errors were the villain; desktop was fine. We fixed labels the same week.”
James C. — Marketing manager, regional insurer
“Monthly device health reviews keep us honest after campaign spikes. One month the phone conversion looked heroic until they pointed out traffic mix from a tablet-heavy affiliate — mild caveat, but useful. We still keep the retainer.”
Sofia M. — Head of digital, outdoor apparel
“Workshop day in Manchester was loud in a good way. People who usually glaze over analytics argued productively about which device gap to tackle first.”
Owen T. — Product owner, membership organisation
Extended story: seasonal catalogue site
A Midlands catalogue retailer asked for a full Mobile vs Desktop Conversion Study ahead of autumn trade. Phone traffic was already majority share, yet revenue still skewed to computers. The boards showed mobile visitors stalling on fabric swatch zoom and delivery date pickers — interactions that worked smoothly with a mouse. Desktop users breezed through those steps. The brief ranked a touch-friendly swatch panel above a full checkout rebuild. After their internal build, the next comparison window showed the mobile gap narrowing on the product-to-bag step, which was the result they had asked us to illuminate — not a promise of revenue miracles, just a clearer picture of where effort belonged.
Another note: charity donation form
A national charity commissioned a Funnel Illustration Brief on the final donation confirmation screen. Mobile users were dropping when gift-aid checkboxes wrapped awkwardly; desktop users saw a single tidy column. The illustration pack went straight into their agency brief. They later returned for a quarterly health check rather than another full study.