Focused brief
Funnel Illustration Brief
A focused visual pack for one funnel stage — cart, form, or landing — comparing mobile and desktop behaviour without a full multi-week study.
Fit
Choose this when you already know the painful stage — payment, address form, or product options — and need a sharp mobile versus desktop picture for that step alone.
Deliverables
Annotated illustrations of the chosen stage, device-split metrics for the agreed window, and three to five concrete recommendations. Ideal for board packs and sprint planning.
Constraints
One funnel stage, one comparison window, one revision. Larger scopes move to the full conversion study.