Flagship study
Mobile vs Desktop Conversion Study
A full side-by-side comparison of how visitors convert on phones versus computers, with visual boards and a ranked action brief.
Who this is for
Retail, travel, finance, and membership teams in Great Britain who already collect analytics but still argue about whether the phone experience or the desktop path is costing more sales. You need one shared picture, not another spreadsheet dump.
What you receive
- Cleaned device-split conversion rates for agreed funnels (checkout, quote, booking, or lead form)
- Poster-style visualisation boards comparing drop-off steps on mobile versus desktop
- A written brief ranking fixes by expected lift and implementation effort
- A live readout (video or Manchester office) so marketing, product, and leadership hear the same story
What is included
Access review of your analytics properties, definition of comparison windows, data quality checks, visualisation production, and one revision pass on the boards. We work from your existing analytics and session tools; we do not rebuild your stack.
What is excluded
Continuous media buying, software licences, redesign build work, and A/B test engineering. Those can follow once priorities are agreed.
Provider and process
ForestBase Toolkit analysts in Manchester lead the engagement. Typical path: kickoff call → data access and quality pass → draft boards → working session → final brief. Most studies finish in three to four weeks once access is granted.
Preparation
Grant view access to analytics and, where relevant, heatmaps or session recordings. Share the primary funnel URL path and any known seasonal quirks (sales events, stockouts). Nominate one decision owner on your side.
Pricing basis
Projects start from £2,800 for a single primary funnel and one comparison window. Multi-funnel or multi-brand scopes are quoted after a short scoping call.
Next step
Request this comparison with your funnel name and preferred timing. We reply within one working day.